Logitech G & McLaren Racing's New Partnership

Racing games have become one of the most sophisticated and competitive genres in the modern gaming era. Almost every publisher has their racing series; Microsoft has Forza, Sony has Gran Turismo, EA has F1, and there are dozens more across each platform. Logitech G is a company that has been ahead of the curve when it comes to racing peripherals, offering steering wheels, pedals, gearshifts, and headsets for that extra layer of immersion. 

Since 2018, Logitech G has partnered with McLaren Racing to host the Logitech McLaren G Challenge. This worldwide esports tournament gives fans and racing sim enthusiasts the opportunity to compete and win prizes. The prizes include an all-expenses-paid trip to a Formula 1 Grand Prix, a meeting with the McLaren F1 team, and a tour of the McLaren Technology Centre in England. Over the years, the tournament has evolved into a massive event, attracting over 200,000 competitors each year. Logitech G and McLaren Racing are now expanding this partnership with a multi-year agreement that will bring even more to racing fans.

Logitech G and McLaren Racing's extended partnership will not only see the Logitech McLaren G Challenge continuing, but it also means that the two companies are collaborating on brand-new peripherals. There are currently no confirmed details available on release dates or the appearance of the accessories. However, we do know that their partnership will include brand-new steering wheels, gaming seats, headsets and pedals. According to Logitech G, their goal is to give gamers "the most authentic and immersive sim racing experience possible." Like all Logitech G peripherals, these accessories will be compatible with all consoles and PCs.

The General Manager and Executive of Logitech G and PRO, Robin Piispanen, released this statement regarding the new partnership with McLaren Racing:

"When two pioneers from different worlds come together, they don't just collaborate, they redefine what's possible. That's exactly what happened when we partnered with McLaren Racing, one of the most iconic names in motorsport. What began as a shared passion for performance and innovation quickly evolved into a powerful force shaping the future of racing, both on the grid and in the world of esports."

The Co-Chief Commercial Officer at McLaren Racing, Nick Martin, also released this statement regarding the new partnership with Logitech G:

"Working closely with Logitech G, we've been able to blur the lines between virtual and real-world racing throughout our partnership, turning our fans into true racers since 2017. We're excited to take this collaboration to the next level, and we can't wait to show you what new developments we have in store."